Kubis http://ejurnal.uij.ac.id/index.php/kub <p><strong>Kubis</strong> is journal a scientific media which is managed by Agribuisness Department of Agriculture Faculty of Islamic University of Jember (UIJ), which is lifted from research result and critical study.</p> <p><strong>Kubis</strong> is focused on Study Articles of Agricultural Socio-Economic Research Results and Review Articles in the Field of Social Sciences, Economics and Policy in Agriculture with various developments in general from upstream to downstream in agriculture.</p> <p><strong>Kubis</strong> is published two times a year, in May and November. Please submit your manuscript. Before submitting, please read the author guidelines.</p> <p><strong>Kubis</strong> is a media for disseminating information on the results of research and thought by lecturers, researchers, and practitioners interested in agricultural agribusiness and socio-economic progress.</p> <p><strong>Kubis</strong> with registration number p-issn : <a href="https://issn.lipi.go.id/terbit/detail/20211019041275247">2808-5434 </a>e-issn : <a href="https://issn.lipi.go.id/terbit/detail/20211019091295450" target="_blank" rel="noopener">2808-4799</a></p> Program Studi Agribisnis en-US Kubis 2808-5434 ANALISIS STRATEGI PENGEMBANGAN AGRIBISNIS KEBUN STROBERI DI DESA SERANG KABUPATEN PURBALINGGA http://ejurnal.uij.ac.id/index.php/kub/article/view/1801 <p><em>Serang Village, Karangreja Sub-district, Purbalingga Regency is one of the best-performing villages at the national level because in 2013 it was successfully selected as the winner of Pakarti Utama I at the National Level in the Best Implementing Competition for Yard Yard Utilization (Heart of PKK) Regency Category. Serang village farmers first planted strawberries in 2003. The first seeds to be planted came from the remaining strawberry plantations of PT. Zeta Agro. Until now, Serang Village has been developed as a strawberry tourism village. This study aims to analyze the strategy of developing strawberry garden agribusiness in Seran Village, Purbalingga Regency. The research design is qualitative, with case study research techniques. Data collection methods used are interviews, observation and documentation. Based on the results of internal factors and external factors from the strawberry plantation agribusiness development strategy in Serang Village, it can be divided into four strategies, namely Strengths-Opportunities (S-O), Weaknesses-Opportunities (W-O), Strengths-Threats (S-T) and Weaknesses-Threats (W-T).</em></p> Agung Tegar Sagita Agus Lestari Yola Adiartanti Yuzi Maulia Sholiha Mahardhika Cipta Raharja Copyright (c) 2022 Kubis 2022-11-28 2022-11-28 2 02 196 207 10.56013/kub.v2i02.1801 ANALISIS SCP (STRUCTURE, CONDUCT, PERFORMANCE) JERUK SIAM SAAT PANDEMI COVID-19 DI KECAMATAN UMBULSARI KABUPATEN JEMBER http://ejurnal.uij.ac.id/index.php/kub/article/view/1796 <p><em>Siamese oranges in Umbulsari District are citrus fruit production centers in Jember Regency. Therefore, this study aims to determine the structure, behavior and performance of the citrus fruit market in the District of Umbulsari. The analysis used is descriptive analysis with the SCP approach. The analysis of market structure looks at the number of market participants, product differentiation, market information, barriers to market entry and exit and market concentration ratios. In the analysis of market behavior look at the pricing system of each marketing channel and price correlation. The results of the research show that the market structure in Umbulsari District leads to an oligopsony market. In market behavior, there are 3 marketing channels, the position of farmers as price takers and middlemen as price makers, the correlation value of grade A is 0.942 and grade B is 0.764, close to zero, so the relationship between prices at the two market levels is less close. Market performance shows that marketing channel I is the most efficient, but based on field results in Umbulsari District, marketing channel III is the most dominated by farmers.</em></p> Moh. Yasin Aisyah Nurma Habibah Copyright (c) 2022 Kubis 2022-11-28 2022-11-28 2 02 113 133 10.56013/kub.v2i02.1796 Strategi Pengembangan Usaha Soto Ayam Asli Lamongan (Studi Kasus : Soto Ayam Lamongan Cak Kulin Di Kecamatan Kaliwates Kabupaten Jember) http://ejurnal.uij.ac.id/index.php/kub/article/view/1729 <p><em>Soto Ayam Lamongan is a typical food from the city of Lamongan, East Java which has now spread to various regions in Indonesia, one of which is in the city of Jember. The determination of the research area was carried out purposively. The sampling method is purposive sampling using 6 respondents (1 business owner, 3 consumers who have culinary knowledge, and 2 similar but advanced or developing entrepreneurs). The analytical tools used are SWOT analysis and Grand Strategy. Based on the results of research from Cak Kulin Lamongan's Original Kampung Chicken Soto business, it is necessary to have a development strategy (S-O) and from the grand strategy diagram it shows that the Lamongan Original Kampung Chicken Soto business is at point (0.311 : 0.407 ) in quadrant I which shows a profitable position by continuing to carry out an aggressive development strategy, can increase businesses that use strategy (S-O) as a strength to take existing opportunities.</em></p> Junindar Bagus Maulana Hikmatul Lutfi’ah Copyright (c) 2022 Kubis 2022-11-28 2022-11-28 2 02 150 160 10.56013/kub.v2i02.1729 ANALISIS PENDAPATAN DAN STRATEGI PENGEMBANGAN USAHA TANAMAN HIAS PADA MASA PANDEMI COVID-19 ( Studi Kasus Toko Bunga Nararya Garden di Desa Ajung Kecamatan Kalisat Kabupaten Jember ) http://ejurnal.uij.ac.id/index.php/kub/article/view/1713 <p><em>Currently the world is shocked by the emergence of COVID-19 which has forced the government to adopt policies to minimize transmission of the virus, by reducing activities outside the home. In the midst of this pandemic, many people are starting to try something new or an interesting side, to relieve fatigue at home. One of them is a side interest in collecting various ornamental plants. A new hobby during this pandemic, many people buy various types of ornamental plants, for example in Ajung Village, Kalisat District, many people care for and buy ornamental plants. The purpose of this research is to find out what income or strategy is used by the ornamental plant business in sales at the Naraya Garden flower shop. The selection of the research location was carried out purposively, or at least deliberately considering the pre-survey being led. And based on the research results, it can be concluded that there is a significant difference between the average income before and during the pandemic. And the strategy that must be applied in this condition is to support an aggressive growth policy. The strategies that will be carried out are: Conduct socialization/training to attract the younger generation. To produce quality products, land expansion is carried out to increase the number of workers.</em></p> Rina Oktaviana Tidar Aden Hawa Copyright (c) 2022 Kubis 2022-11-28 2022-11-28 2 02 161 170 10.56013/kub.v2i02.1713 KELEMBAGAAN DAN BAURAN PEMASARAN HASIL TANGKAPAN NELAYAN DI TEMPAT PELELANGAN IKAN (TPI) DESA SUMBERANYAR KECAMATAN PAITON KABUPATEN PROBOLINGGO http://ejurnal.uij.ac.id/index.php/kub/article/view/1800 <p><em>Research on institutions and marketing of fishermen's catches at fish auctions. The background of this research is to introduce TPI Paiton to the community, to increase fishermen's income and fishermen's welfare in Sumberanyar Village, Paiton District, Probolinggo Regency. The purpose of this research is to determine the level of utilization and the need for basic facilities, functional facilities, and supporting facilities. To find out the application of 4P in the process of selling fish at TPI Paiton, Sumberanyar Village, Paiton District. The research was conducted in Paiton District using the Slovin method. The analytical method used is a qualitative approach. The results of the discussion showed that the condition of the facilities at TPI Paiton, both basic facilities, functional facilities, and supporting facilities were still all functioning and used by fishermen. The application of 4P at TPI Paiton is product, where the products at TPI Paiton are salted fish and fresh fish, then the price or price where the price set by traders at TPI Paiton is based on the purchase price of fish per kilo and customer prices. Place or a place where the place offered by the producer is still only a few places such as traditional markets, out of town, factories, and in their own homes. Promotions or promotions carried out at TPI Paiton have been effective by selling fish in traditional markets, outside the city, factories and in their own homes.</em></p> Ari Septianingtyas Susilowati Susilowati Copyright (c) 2022 Kubis 2022-11-28 2022-11-28 2 02 134 149 10.56013/kub.v2i02.1800 ANALISIS POTENSI PEMANFAATAN MARKETPLACE MEDIA SOSIAL FACEBOOK TERHADAP PENJUALAN USAHA MIKRO (UMI) KULINER DI KECAMATAN JENGGAWAH http://ejurnal.uij.ac.id/index.php/kub/article/view/1781 <p><em>Potential use of social media marketplace Facebook to increase sales of Micro Culinary Enterprises (UMI), namely snacks, food and beverages in Jenggawah District". Appointed based on the current phenomenon where culinary micro business actors besides selling directly also sell products online. on the increase in sales carried out by micro culinary business actors (UMI) in Jenggawah District. This study uses a descriptive analysis method that focuses attention on the problem as it was at the time of the study. The sampling method in this study used a purposive sampling technique. The results showed that: The strategy that can be done by business actors in increasing their sales using the Facebook or offline social media market is an aggressive strategy. Strategies that can be done include maximizing branding, adding new menus, establishing cooperation with related partners, providing special offers and so on.</em></p> qory zuniana Ismiatul Hasanah Copyright (c) 2022 Kubis 2022-11-28 2022-11-28 2 02 96 112 10.56013/kub.v2i02.1781 PENGARUH JUMLAH PERMINTAAN, OMZET DAN HARGA TERHADAP JUMLAH PRODUKSI PESTISIDA PADA PT DHARMA GUNA WIBAWA DI JAWA TIMUR http://ejurnal.uij.ac.id/index.php/kub/article/view/1722 <p><em>PT Dharma Guna Wibawa sells superior agricultural products in the form of pesticides. Companies with the aim of improving the rural economy for the better. With this company promotion is more focused on rural areas. As a company, PT Dharma Guna Wibawa cannot allow its production system to be carried out without any goods coming out of the company as a turnover to be reprocessed into capital. If the production demand exceeds the company's capacity, it will have a negative impact when consumer demand is realized. The analytical method used in this study is multiple linear regression with the dependent variable the amount of production and the independent variables include the number of requests, turnover and prices. The results of the model analysis in this study state that the variables Amount of Demand (X1), Turnover (X2) and Price (X3) have an effect on the total production value. Partially the variable X1 or the number of requests has a significant influence, this is because the value or amount of production is determined from the number of requests received each month. The X2 variable or the amount of turnover has an influence on the production value. An interesting fact in this study is that the variable X3 or price does not significantly affect the production value.</em></p> Nurul Lailatul Copyright (c) 2022 Kubis 2022-11-28 2022-11-28 2 02 171 184 10.56013/kub.v2i02.1722 ANALISIS RANTAI PASOK (SUPPLY CHAIN MANAGEMENT) PADA PENJUALAN SALAK DI DUSUN SALAKAN DESA SEMBORO KECAMATAN SEMBORO KABUPATEN JEMBER http://ejurnal.uij.ac.id/index.php/kub/article/view/1711 <p><em>Salak is one of the commodities that exist in Indonesia which was developed around the 1980s with sweet and crunchy. Jember Regency is one of the salak producers, precisely in Salakan Hamlet in Semboro Village, where 95% of the people produce salak. The aims of this research are (1). To find out supply chain activities on salak in Salakan Hamlet, (2). To find out the existing marketing margin for Salak in Salakan Hamlet, (3). To find out the efficiency of the Salak Marketing Channel in Salakan Hamlet. The sampling method used in this study is the random sampling method. The results of this study indicate that 1) Marketing channels in Dusun Salakan has 2 channels, namely: Channel I (producer-retailer-consumer), Channel II</em> <em>(producer-collector-traders-retailer-consumer). 2) Margins for each marketing channel I are 1500/kg, while the margins for channel II are 1500 and 2500/kg. 3) the marketing channel in salak which has the most efficient level of efficiency is channel I which is 8.33%. And the highest or most inefficient is channel II by 9.74%. So an effective supply chain is to use a short marketing chain so that marketing costs can be suppressed and marketing profits are higher.</em></p> Choiriyatur Rofika Endang Wahyu Pudjiastutik Copyright (c) 2022 Kubis 2022-11-28 2022-11-28 2 02 185 195 10.56013/kub.v2i02.1711