Kubis http://ejurnal.uij.ac.id/index.php/kub <p><strong>Kubis</strong> is journal a scientific media which is managed by Agribuisness Department of Agriculture Faculty of Islamic University of Jember (UIJ), which is lifted from research result and critical study.</p> <p><strong>Kubis</strong> is focused on Study Articles of Agricultural Socio-Economic Research Results and Review Articles in the Field of Social Sciences, Economics and Policy in Agriculture with various developments in general from upstream to downstream in agriculture.</p> <p><strong>Kubis</strong> is published two times a year, in May and November. Please submit your manuscript. Before submitting, please read the author guidelines.</p> <p><strong>Kubis</strong> is a media for disseminating information on the results of research and thought by lecturers, researchers, and practitioners interested in agricultural agribusiness and socio-economic progress.</p> <p><strong>Kubis</strong> with registration number p-issn : <a href="https://issn.lipi.go.id/terbit/detail/20211019041275247">2808-5434 </a>e-issn : <a href="https://issn.lipi.go.id/terbit/detail/20211019091295450" target="_blank" rel="noopener">2808-4799</a></p> Program Studi Agribisnis en-US Kubis 2808-5434 Analisis Keterpaduan Antara Pasar Agropolitan Seroja Dan Pasar Wates Wetan Kabupaten Lumajang Pada Komoditas Pisang Agung Semeru dan Pisang Mas Kirana http://ejurnal.uij.ac.id/index.php/kub/article/view/1104 <p><em>Market integration is an indicator of marketing efficiency, integration can be seen from how much information is delivered between markets. This study aims to determine market integration between the Seroja Agropolitan Market and the Wates Wetan Market in Lumajang Regency on the commodities of Pisang Agung Semeru and Pisang Mas Kirana. The method used is descriptive analytic. Sampling using simple random sampling method, the research data used are primary and secondary data which were analyzed by correlation analysis. The results showed (1) there is a strong integration between the Seroja Agripolitan Market and the Wates Wetan Market based on the price of Semeru Agung Banana. (2) There is no market integration between Seroja Agropolitan Market and Pasar Wates Wetan.</em></p> <p><strong>Keywords:</strong><em> K</em>eterpaduan Pasar, Harga Pisang Agung Semeru, Harga Pisang Mas Kirana,</p> Khoirotun Nisa' Copyright (c) 2021 KUBIS 2021-10-19 2021-10-19 1 1 1 11 Analisis Efisiensi dan Strategi Pemasaran Buah Pepaya ( Carica papaya L) Varietas Calina di Desa Suco Kecamatan Mumbulsari Kabupaten Jember http://ejurnal.uij.ac.id/index.php/kub/article/view/1105 <p>Di Desa Suco ditemukan bahwa petani belum dapat memasarkan hasil produksi pepayanya dan tengkulak memanfaatkan peluang tersebut dengan memberikan petani bantuan berupa bibit gratis dengan konsekuensi hasil produksi pepaya harus dijual pada tengkulak yang memberikan bantuan bibit. Penelitian ini bertujuan untuk menganalisis efisiensi dan strategi pemasaran buah pepaya di Desa Suco. Penelitian ini menggunakan deskriptif analitik, metode pengambilan sampel pada penelitian ini menggunakan teknik <em>random sampling</em> dan penentuan sampel menggunakan 2 (dua) metode yaitu <em>metode snowball sampling</em> dan <em>metode purpusive sampling.</em> Hasil penelitian menunjukkan bahwa terdapat tiga saluran pemasaran buah pepaya di Desa Suco Kecamatan Mumbulsari Kabupaten Jember, ketiganya efisien dengan nilai efisiensi dibawah 30%.</p> <p>&nbsp;<strong>Keywords</strong>: Pepaya, efisiensi pemasaran, strategi</p> Abdur Rahman Copyright (c) 2021 KUBIS 2021-10-19 2021-10-19 1 1 12 21 Analisis Strategi Pengembangan Usaha Kripik Singkong ”Gunung Kawi Malang” di Desa Andongsari Kecamatan Ambulu Kabupaten Jember http://ejurnal.uij.ac.id/index.php/kub/article/view/1106 <p><em>Agro-industry is one of the sectors capable of increasing the income of agribusiness actors. The cassava chips business in Gunug Kawi Malang is one of the cassava agro-industries located in Andongsari Village, Ambulu District, Jember Regency. The purpose of this study was to look at internal and external factors in the Gunung Kawi Malang chips business and to see what alternative strategies were suitable for the Gunung Kawi Malang chips business. This study uses the method of Internal Matrix Analysis (IFE) and External Matrix (EFE) to see what factors exist within the company (strengths and weaknesses) or those outside the company (opportunities and threats), Internal External Matrix (IE). how the company works and the SWOT matrix to develop alternative strategies that will be used for the company. From the research results, there are 10 internal factors of the company, while for the external factors of the company there are 10 factors. From the results of the IE matrix, it shows that the business rank of Gunung Kawi Malang cassava chips is in cell V, namely guard and maintain.</em></p> <p><strong>Keywords:</strong> Pengembangan; Faktor Internal dan Eksternal; Alternatif Strategi.</p> Puji Dwi Lestari Copyright (c) 2021 KUBIS 2021-10-19 2021-10-19 1 1 22 30 Analisis Efisiensi Pemasaran Ayam Broiler (Gallus domesticus) di Kecamatan Sumberjambe Kabupaten jember http://ejurnal.uij.ac.id/index.php/kub/article/view/1107 <p><em>Broilersare a type of superior breed resulting from crosses from types of chickens that have high productivity, especially in producing chicken meat. Jember Regency is the district for the highest broiler production. The purpose of this study was to determine the analysis of the marketing efficiency of broiler chickens (Gallus domesticus) in Sumberjambe District, Jember Regency. This method uses snowball sampling. The results of the analysis that has been carried out through the operational efficiency channel, channel III is said to be the most efficient channel for marketing broiler chickens in Sumberjambe District, Jember Regency by using marketing margin measurement tools, farmer's share, and marketing efficiency analysis</em><em>.</em></p> <p><strong>Keywords</strong>: efisiensi pemasaran, Ayam Broiler, margin pemasaran, farmer’s share</p> <p><em>&nbsp;</em></p> Vany Afrilta Rahman Copyright (c) 2021 KUBIS 2021-10-19 2021-10-19 1 1 31 39 Strategi Pengembangan Usaha Jamur Merang Di Desaglagahwero Kecamatan Panti Kabupaten Jember http://ejurnal.uij.ac.id/index.php/kub/article/view/1108 <p><em>Mushroom (Volvariela Volvacea) is one of the horticultural commodities that can be used for food and neutraceuntics, mushroom cultivation has a bright prospect in Indonesia because of the very supportive natural conditions. Jember Regency is one of the districts that has a large amount of horticultural production, especially mushrooms after watermelon, cayenne pepper, long beans, and cabbage. Human resource development in organizations is an integral form of development effort, both concerning human resources as individuals and as a system, as well as organization as a container for human resources to meet the needs of any organization. The strategy for developing a mushroom business uses a strategy (S-O), namely a strategy to: increase the quality and volume of mushroom production by adding more places of production and seeking cooperation with food processing producers.</em></p> <p><strong>Keywords</strong>: Mushroom, SDM, SWOT.</p> Muhammad Ilham Firdausi Copyright (c) 2021 KUBIS 2021-10-19 2021-10-19 1 1 40 55