Erik (*), Erik, Salsabila Rizky Andriyani, and Fildzah Rudyah Putri Harahap. 2026. “Green Purchase Intention: Analisis Green Perceived Value Dan Green Brand Image Pada Generasi Z”. Jurnal Consulenza : Jurnal Bimbingan Konseling Dan Psikologi 9 (1):221-33. https://doi.org/10.56013/jcbkp.v9i1.5415.