Workshop Penulisan e-mail Berbahasa Inggris bagi Divisi Pemasaran PT. Bio Industri Omnipresen

Abstract

This community service activity aims to improve English email writing skills for the Marketing Division of PT. Bio Industri Omnipresen through a 4-week workshop using a blended learning method, which combines face-to-face and online learning via Zoom. The main problem faced by the partner is the lack of ability in international marketing communication, particularly in writing effective and professional e-mails in English. This activity begins with identifying training needs, followed by implementing a workshop, and concludes with an evaluation. The evaluation was conducted through participant satisfaction surveys and assessments of the participants' improvement in e-mail writing skills. The results show a significant improvement in writing formal and informal e-mails, understanding professional e-mail formats, and increased confidence in using English for business communication. Although the workshop was conducted smoothly, there were several challenges faced, such as the varying levels of English proficiency among participants, limited training time, and technical difficulties due to different work locations. For the sustainability of the program, it is recommended to have a follow-up program in the form of advanced training sessions, the extension of the workshop duration, and the improvement of training methods so that the benefits obtained by the participants are more optimal.