Pemberdayaan UMKM Melalui Kegiatan Bazar di Kelurahan Tigabinanga Kecamatan Tigabinanga Kabupaten Karo
DOI:
https://doi.org/10.56013/jak.v5i3.4732Keywords:
UMKM; Bazaar; Economy; Tigabinanga SubdistrictAbstract
Micro, Small, and Medium Enterprises (MSMEs) play an essential role in driving local economic growth, particularly in rural areas. However, MSMEs still face various obstacles in marketing their products and developing their businesses sustainably. The Community Service Program (KKN) in Tigabinanga Village is implemented as a form of community service, aiming to empower MSMEs through bazaar activities that promote and increase the competitiveness of local products. The method of implementing the activity includes three main stages, namely: (1) the preparation stage in the form of coordination with the village government and data collection of MSMEs, (2) the implementation stage in the form of marketing strategy training, branding assistance, and holding a local product bazaar, and (3) the evaluation stage through direct observation and interviews with activity participants. The results of the activity showed that the bazaar successfully increased the visibility and sales of local products, expanded marketing networks, and enhanced the capabilities of business actors in digital promotion and product innovation. Furthermore, active collaboration between KKN students, the village government, and the community contributed to the success of the activity. In conclusion, the community service activities through the MSME bazaar in Tigabinanga had a positive impact on community economic empowerment, increased the entrepreneurial capacity of MSME actors, and strengthened the synergy between the educational world and the community in supporting sustainable local economic development.
References
Affah, U. (2024). Implementasi Retail Marketing Mix Berbasis Syariah Dalam Meningkatkan Minat Beli Konsumen Pada Toko Amaryllis Hijab Kota Parepare. Institut Agama Islam Negeri Parepare.
Asiani, F. (2020). Persuasive Copywriting: Sebuah Seni Menjual Melalui Tulisan - Febri Asiani - Google Buku. Anak Hebat Indonesia.
Djauhari, M., Rama Abi Kumara, Andini Putri, Yusuf A, Muclis Adi, & Rona Ayu. (2021). Pendekatan Partisipatif Dalam Memberdayakan Pemasaran Online UMKM di Kampung Krupuk Sukolilo Surabaya. Prapanca : Jurnal Abdimas, 1(1), 28–36. https://doi.org/10.37826/prapanca.v1i1.134
Gobal, R., & Allo, Y. T. (2024). Peran usaha mikro kecil menengah (umkm) dalam pemberdayaan ekonomi masyarakat desa. Bulletin of Community Engagement, 4(2), 233–238. https://doi.org/https://doi.org/10.51278/bce.v4i2.1385
Hariyono, F. M., & Wikartika, I. (2023). Upaya Peningkatan jangkauan pasar UMKM melalui penyelenggaraan bazar ramadhan di Desa Ambulu. Karya: Jurnal Pengabdian Kepada Masyarakat, 3(1), 322–327.
Iqbal, A., Nazir, H., & Memon, R. M. (2022). Shopping centers versus traditional open street bazaars: A comparative study of user’s preference in the city of Karachi, Pakistan. Frontiers in Built Environment, 8. https://doi.org/10.3389/fbuil.2022.1066093
Kelana, I., Atfaliyah, K., Zanah, A. M., Lastari, I. E., Arosid, R., Paldi, R. T., Zulfikar, I., Nuriyah, S., Nurazijah, A., Yulianasari, N., Kamilah, F. R., Septinus, E., & Hafidz, M. (2024). Pengabdian Kepada Masyarakat Melalui Kuliah Kerja Nyata Tematik Nusantara Di Pekon Negeri Ratu Kabupaten Tanggamus Provinsi Lampung. Jurnal Pengabdian Masyarakat Bangsa, 2(8), 3244–3251. https://doi.org/10.59837/jpmba.v2i8.1448
Khairani, I., Araudha, N., & Suhairi, S. (2024). Peran Mahasiswa Dalam Program KKN 172 UINSU Terhadap Pengembangan Masyarakat Di Desa Bukit Sari Langkat. Journal Of Human And Education (JAHE), 4(5), 60–68. https://doi.org/https://doi.org/10.31004/jh.v4i5.1466
Munthe, A., M. Yarham, & Ridwana Siregar. (2023). Peranan Usaha Mikro Kecil Menengah Terhadap Perekonomian Indonesia. Jurnal Ekonomi Bisnis, Manajemen Dan Akuntansi, 2(3), 593–614. https://doi.org/10.61930/jebmak.v2i3.321
Pardede, S. J., Saputro, G. E., Iswati, S., & Suwito, S. (2024). Strategi pemberdayaan UMKM untuk meningkatkan pertumbuhan ekonomi guna kemandirian ekonomi bangsa indonesia. NUSANTARA: Jurnal Ilmu Pengetahuan Sosial, 11(4), 1526–1538. https://doi.org/https://doi.org/10.31604/jips.v11i4.2024.1526-1538
Putri Salsabila Indrawan Lubis, & Rofila Salsabila. (2024). Peran UMKM (Usaha Mikro, Kecil, Dan Menengah) Dalam Meningkatkan Pembangunan Ekonomi Di Indonesia. MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi Dan Bisnis, 2(2), 91–110. https://doi.org/10.59246/muqaddimah.v2i2.716
Rosyidi, M. A., Jinan, A., Alami, R., & Sutrisno, T. (2024). Peningkatan Kesadaran Studi Lanjut Masyarakat Perantau melalui Seminar Pendidikan. Kifah: Jurnal Pengabdian Masyarakat, 3(2), 95–122. https://doi.org/10.35878/kifah.v3i2.1325
Sari, N. Y., Fauziah, D., Yuneri, W., Zaki, K., & Indra, Y. A. (2025). Strategi Pemasaran dalam Meningkatkan Kredibilitas Tenun Leny Bumpak melalui Bazar. Mestaka: Jurnal Pengabdian Kepada Masyarakat, 4(3), 346–350. https://doi.org/10.58184/mestaka.v4i3.687
Sulistyani, A. T., & Wulandari, Y. (2017). Proses Pemberdayaan Masyarakat Desa Sitimulyo Kecamatan Piyungan Kabupaten Bantul Dalam Pembentukan Kelompok Pengelola Sampah Mandiri (KPSM). Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement), 2(2), 146. https://doi.org/10.22146/jpkm.27024
Yulian, J., Ahmad Adi, S., & Siti Rachmi, I. (2022). Pendekatan Partisipatif Dalam Program Bahari Sembilang Mandiri Sebagai Upaya Peningkatan Inisiatif Lokal. Jurnal Locus Penelitian Dan Pengabdian, 1(7), 496–504. https://doi.org/10.58344/locus.v1i7.168
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Miladur Rizky, Muhammad Syauqi, Juwita Nur Pramita, Widya Putri Mauliza Daulay, Nermelita Kaloko, Elly Warnisyah Harahap
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
