https://ejurnal.uij.ac.id/index.php/PAR/issue/feed JURNAL PARADIGMA MADANI 2022-11-23T16:02:07+07:00 Agus Ainul Yaqin gusainul@gmail.com Open Journal Systems <p><em><strong>Jurnal Paradigma Madani</strong></em> adalah Jurnal Fakultas Ilmu Sosial dan Ilmu Politik Universitas Islam Jember. Bernomer ISSN Online 2798-3137 Cetak 1907-7106, terbit dua kali dalam setahun (Juni dan Nopember). Penerbit adalah Fakultas Ilmu Sosial dan Ilmu Politik Universitas Islam Jember. <strong><em> Jurnal Paradigma Madani</em></strong> konsentrasi pada kajian administrasi publik dan studi media.</p> https://ejurnal.uij.ac.id/index.php/PAR/article/view/1753 Paradigma Profetik Dalam Pelayanan Publik Di Indonesia 2022-11-11T05:09:42+07:00 Ach Ilyasi ilyasiahmad91@gmail.com <p><em>Publik selalu menuntut agar birokrat memberikan pelayanan publik yang berkualitas tinggi. Namun, harapan tersebut tidak terpenuhi karena pelayanan publik empiris yang telah berlangsung hingga saat ini masih ditandai dengan hal-hal seperti ketidakpastian yang rumit, lambat, mahal, dan melelahkan. Orang-orang terus dipandang sebagai pihak yang "melayani" tetapi tidak "melayani" dalam keadaan seperti itu. Ketika sampai pada masalah dengan layanan publik Indonesia, masalah utama saat ini adalah bagaimana meningkatkan kualitas layanan itu sendiri. </em></p> <p><em>Penelitian ini adalah field research (penelitian lapangan), yang artinya mengumpulkan data dari fakta-fakta yang terjadi di lapangan atau lokasi penelitian untuk menunjukkan konsistensi teori tersebut. Memanfaatkan metodologi penelitian kualitatif dalam prosesnya.</em></p> <p><em>Hasil dari penelitian ini adalah Indonesia masih memiliki beberapa permasalahan, seperti: 1) kurang tanggap, 2) kurang informatif, 3) kurang aksesibel, 4) kurang koordinasi, 5) birokrasi, 6) tidak mau mendengarkan keluhan, saran, dan aspirasi dari masyarakat. masyarakat, dan 7) tidak efektif. Sehingga masih sangat membutuhkan peningkatan kualitas layanan publik itu sendiri.</em></p> 2022-11-21T00:00:00+07:00 Copyright (c) 2022 JURNAL PARADIGMA MADANI https://ejurnal.uij.ac.id/index.php/PAR/article/view/1766 Mediamorfosis K-Radio Jember di Era New Media 2022-11-11T16:10:50+07:00 Agus Ainul Yaqin M.S agusctv@yahoo.com <p><em>Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Metode pengumpulan data adalah dengan wawancara, observasi dan dokumen. Peneliti mewancarai tiga responden yakni direktur, manajer siar dan broadcaster K-Radio Jember. Teori Talcott Parsons yang dikenal dengan&nbsp; teori AGIL, adaptasi, goal, integrasi dan latency menjadi pisau analisis penelitian. Hasil penelitian ini adalah K-Radio Jember tetap bertahan di tengah terpaan media sosial dengan cara beradaptasi dan memanfaatkan media sosial untuk memperluas jangkauan dan menumbuhkan kreatifitas yang selaras dengan perkembangan jaman. Bagi manajemen K-Radio hadirnya new media bukan ancaman, namun justru peluang untuk menjaga eksistensi media konvensional.</em></p> <p><em>Kata kunci : Mediamorfosis, Media Sosial</em>, <em>New Media, Radio</em></p> <p><em>Abstract</em></p> <p><em>This study uses a qualitative approach with a descriptive method. Data collection methods are interviews, observations and documents. Researchers interviewed three respondents, namely the director, broadcast manager and broadcaster of K-Radio Jember. Talcott Parsons' theory, known as the AGIL theory, adaptation, goal, integration and latency becomes a research analysis. The result of this study is that K-Radio Jember survives in the midst of social media exposure by adapting and utilizing social media to expand its reach and foster creativity that is in line with the times. For K-Radio management, the presence of new media is not a threat, but an opportunity to maintain the existence of conventional media.</em></p> <p><em>Keywords : Mediamorphosis, Social Media, New Media, Radio</em></p> 2022-11-21T00:00:00+07:00 Copyright (c) 2022 JURNAL PARADIGMA MADANI https://ejurnal.uij.ac.id/index.php/PAR/article/view/1787 Pengaruh Pelayanan Administrasi Terhadap Tingkat Kepuasan Santri di Pondok Pesantren Yasinat Kabupaten Jember 2022-11-23T15:51:34+07:00 Alwi Alkaff alwialkaff@gmail.com <h1>Abstrak</h1> <p>Penelitian ini penting untuk dikaji karena tingkat kepuasan merupakan salah satu hal penting yang dapat menjadi salah satu faktor berkembangnya suatu pondok pesantren sehingga mencapai tujuan yang diinginkan. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh pelayanan administrasi terhadap tingkat kepuasan santri. Penelitian ini merupakan penelitian kuantitatif yang menunjukkan hubungan yang bersifat sebab-akibat. Sampel dalam penelitian ini sebanyak 90 santriwati. Teknik analisis pengumpulan data yang digunakan yaitu analisis kuantitatif menggunakan Chi Kuadrat (Chi Square). Hasil penelitian menunjukkan bahwa pelayanan administrasi terkait uang SPP dan uang saku berada pada kategori sangat baik, ditinjau dari segi indikator yaitu perilaku mendukung, memperhatikan kesejahteraan santri, serta sikap bersahabat. Kualitas tingkat kepuasan berada pada berada pada kategori sangat baik ditinjau dari segi indikator kepuasan, ketepatan waktu, dan empaty. Diketahui db = 1 dan taraf signifikan sebesar 5% atau taraf kepercayaan 95%, sedang taraf tidak percayaan (α) yaitu 0,05 maka diketahui X2&nbsp;tabel adalah 133,15. Berdasarkan perhitungan tersebut maka dapat diketahui bahwa X2&nbsp;hitung adalah 12,66 dan X2&nbsp;hitung lebih kecil atau sama dengan X2&nbsp;tabel, maka Ho diterima dan Ha ditolak. Sehingga dapat disimpulkan bahwa secara faktual analisis Chi Kuadrat (Chi Square) menunjukkan bahwa “Tidak Ada Pengaruh Pelayanan Administrasi terhadap Tingkat Kepuasan Santri di Pondok Pesantren YASINAT Kabupaten Jember”.</p> <p>&nbsp;</p> <p><strong>Kata kunci :</strong><em>Pelayanan administrasi, Kepuasan santri, dan Pesantren,</em></p> 2022-11-21T00:00:00+07:00 Copyright (c) 2022 JURNAL PARADIGMA MADANI https://ejurnal.uij.ac.id/index.php/PAR/article/view/1767 Analisis Gaya Kepemimpinan Kepala Dinas Pemberdayaan Masyarakat dan Desa Kabupaten Jember 2022-11-11T16:16:38+07:00 Teguh Karya Pamungkas teguhkaryapamungkas@gmail.com Fahrian Arif Purnomo Aji fahrian.arif45@gmail.com <h1>Abstrak</h1> <p>Penelitian&nbsp; ini&nbsp; bertujuan&nbsp; untuk&nbsp; mengetahui&nbsp; gaya&nbsp; kepemimpinan&nbsp; yang&nbsp; diterapkan&nbsp; di&nbsp; Dinas&nbsp; Pemberdayaan&nbsp; Masyarakat&nbsp; dan&nbsp; Desa&nbsp; Kabupaten &nbsp;Jember.&nbsp; Penelitian&nbsp; ini&nbsp; menggunakan&nbsp; pendekatan-pendekatan&nbsp; kualitatif&nbsp; dengan&nbsp; metode&nbsp; pengumpulan&nbsp; data&nbsp; observasi,&nbsp; wawancara&nbsp; dan&nbsp; dokumentasi.&nbsp; Berdasarkan&nbsp; penelitian&nbsp; yang&nbsp; dilakukan&nbsp; peneliti,&nbsp; diperoleh&nbsp; hasil&nbsp; dan&nbsp; kesimpulan&nbsp; sebagai&nbsp; berikut:&nbsp; Pertama&nbsp; Dinas&nbsp; Pemberdayaan&nbsp; Masyarakat&nbsp; dan&nbsp; Desa&nbsp; (DPMD)&nbsp; Kabupaten&nbsp; Jember&nbsp; merupakan&nbsp; leading&nbsp; sektor&nbsp; program&nbsp; &amp;&nbsp; kegiatan&nbsp; pemberdayaan&nbsp; masyarakat&nbsp; dan&nbsp; desa&nbsp; yang&nbsp; memiliki&nbsp; peran&nbsp; strategis&nbsp; dalam&nbsp; mewujudkan&nbsp; keberdayaan&nbsp; dan&nbsp; partisipasi&nbsp; Masyarakat&nbsp; dan&nbsp; Pemerintahan&nbsp; Desa&nbsp; menuju&nbsp; kemandirian&nbsp; masyarakat&nbsp; desa&nbsp; di&nbsp; Kabupaten&nbsp; Jember. Kedua,&nbsp; Kepemimpinan&nbsp; yang&nbsp; dilakukan&nbsp; Kepala&nbsp; Dinas&nbsp; menggunakan&nbsp; pola&nbsp; komunikasi&nbsp; yang&nbsp; baik&nbsp; serta&nbsp; pendekatan&nbsp; kepada&nbsp; bawahan.&nbsp; Ketiga,&nbsp; kinerja&nbsp; pegawai&nbsp; di&nbsp; kantor&nbsp; Dinas&nbsp; Pemberdayaan&nbsp; Masyarakat&nbsp; dan&nbsp; Desa&nbsp; Kabupaten&nbsp; Jember&nbsp; ada&nbsp; peningkatan&nbsp; yang&nbsp; signifikan&nbsp; serta&nbsp; bertanggung jawab&nbsp; dalam&nbsp; menyelesaikan&nbsp; tugasnya&nbsp; sesuai&nbsp; peraturan&nbsp; Menteri&nbsp; Aparatur&nbsp; Negara&nbsp; dan&nbsp; Reformasi&nbsp; Birokrasi&nbsp; RI&nbsp; Nomor&nbsp; 53&nbsp; Tahun&nbsp; 2014&nbsp; dengan&nbsp; cara&nbsp; membandingkan&nbsp; antara&nbsp; realisasi&nbsp; capaian&nbsp; indikator&nbsp; kinerja&nbsp; sasaran&nbsp; yang&nbsp; telah&nbsp; ditetapkan&nbsp; dalam&nbsp; perjanjian&nbsp; kinerja.</p> <p><strong>Kata Kunci : </strong>Analisis, Gaya&nbsp; Kepemimpinan,&nbsp; DPMD&nbsp; ( Dinas Pemberdayaan Masyarakat Dan Desa)</p> 2022-11-21T00:00:00+07:00 Copyright (c) 2022 JURNAL PARADIGMA MADANI https://ejurnal.uij.ac.id/index.php/PAR/article/view/1757 Pola Komunikasi Interpersonal Orang Tua Dalam Memotivasi Belajar Anak 2022-11-11T10:03:09+07:00 Arifatul Anis arifatulaniez@gmail.com Dahliah . bintangfir@gmail.com <div id="contentsContainer" class="style-scope qowt-page"> <div id="contents" class="style-scope qowt-page"> <p id="E232" class="x-scope qowt-word-para-2"><span id="E233" class="qowt-font1-TimesNewRoman">A</span><span id="E234" class="qowt-font1-TimesNewRoman">bstrak</span></p> <p id="E235" class="x-scope qowt-word-para-3"><span id="E236" class="qowt-font1-TimesNewRoman">Pola Komunikasi </span><span id="E238" class="qowt-font1-TimesNewRoman">Interpersonal</span><span id="E240" class="qowt-font1-TimesNewRoman"> Orang Tua Dalam Memotivasi Belajar Anak sangat penting dalam meningkatkan motivasi belajar anak. </span><span id="E241" class="qowt-font1-TimesNewRoman">Dimana orang </span><span id="E243" class="qowt-font1-TimesNewRoman">tua</span><span id="E245" class="qowt-font1-TimesNewRoman"> </span><span id="E247" class="qowt-font1-TimesNewRoman">adalah</span><span id="E249" class="qowt-font1-TimesNewRoman"> point </span><span id="E251" class="qowt-font1-TimesNewRoman">penting</span><span id="E253" class="qowt-font1-TimesNewRoman"> </span><span id="E255" class="qowt-font1-TimesNewRoman">dalam</span><span id="E257" class="qowt-font1-TimesNewRoman"> </span><span id="E259" class="qowt-font1-TimesNewRoman">menciptakan</span><span id="E261" class="qowt-font1-TimesNewRoman"> </span><span id="E263" class="qowt-font1-TimesNewRoman">kenyamanan</span><span id="E265" class="qowt-font1-TimesNewRoman"> </span><span id="E267" class="qowt-font1-TimesNewRoman">untuk</span><span id="E269" class="qowt-font1-TimesNewRoman"> </span><span id="E271" class="qowt-font1-TimesNewRoman">anak</span><span id="E273" class="qowt-font1-TimesNewRoman"> </span><span id="E275" class="qowt-font1-TimesNewRoman">dalam</span><span id="E277" class="qowt-font1-TimesNewRoman"> </span><span id="E279" class="qowt-font1-TimesNewRoman">belajarnya</span><span id="E281" class="qowt-font1-TimesNewRoman">. </span><span id="E283" class="qowt-font1-TimesNewRoman">Permasalahan</span><span id="E285" class="qowt-font1-TimesNewRoman"> </span><span id="E287" class="qowt-font1-TimesNewRoman">dalam</span><span id="E289" class="qowt-font1-TimesNewRoman"> </span><span id="E291" class="qowt-font1-TimesNewRoman">penelitian</span><span id="E293" class="qowt-font1-TimesNewRoman"> </span><span id="E295" class="qowt-font1-TimesNewRoman">ini</span><span id="E297" class="qowt-font1-TimesNewRoman"> </span><span id="E299" class="qowt-font1-TimesNewRoman">adalah</span><span id="E301" class="qowt-font1-TimesNewRoman"> </span><span id="E303" class="qowt-font1-TimesNewRoman">pertama</span><span id="E305" class="qowt-font1-TimesNewRoman">. </span><span id="E307" class="qowt-font1-TimesNewRoman">Bagaimana</span><span id="E309" class="qowt-font1-TimesNewRoman"> pola </span><span id="E311" class="qowt-font1-TimesNewRoman">komunikasi</span><span id="E313" class="qowt-font1-TimesNewRoman"> interpersonal antara </span><span id="E315" class="qowt-font1-TimesNewRoman">orang</span><span id="E317" class="qowt-font1-TimesNewRoman"> </span><span id="E319" class="qowt-font1-TimesNewRoman">tua</span><span id="E321" class="qowt-font1-TimesNewRoman"> dan </span><span id="E323" class="qowt-font1-TimesNewRoman">anak</span><span id="E325" class="qowt-font1-TimesNewRoman"> </span><span id="E327" class="qowt-font1-TimesNewRoman">dalam</span><span id="E329" class="qowt-font1-TimesNewRoman"> </span><span id="E331" class="qowt-font1-TimesNewRoman">memotivasi</span><span id="E333" class="qowt-font1-TimesNewRoman"> </span><span id="E335" class="qowt-font1-TimesNewRoman">belajar</span><span id="E337" class="qowt-font1-TimesNewRoman"> </span><span id="E339" class="qowt-font1-TimesNewRoman">anak</span><span id="E341" class="qowt-font1-TimesNewRoman">? </span><span id="E343" class="qowt-font1-TimesNewRoman">Kedua</span><span id="E345" class="qowt-font1-TimesNewRoman">. Apa factor-</span><span id="E347" class="qowt-font1-TimesNewRoman">faktor</span><span id="E349" class="qowt-font1-TimesNewRoman"> yang </span><span id="E351" class="qowt-font1-TimesNewRoman">menghambat</span><span id="E353" class="qowt-font1-TimesNewRoman"> pola </span><span id="E355" class="qowt-font1-TimesNewRoman">komunikasi</span><span id="E357" class="qowt-font1-TimesNewRoman"> interpersonal </span><span id="E359" class="qowt-font1-TimesNewRoman">orang</span><span id="E361" class="qowt-font1-TimesNewRoman"> </span><span id="E363" class="qowt-font1-TimesNewRoman">tua</span><span id="E365" class="qowt-font1-TimesNewRoman"> </span><span id="E367" class="qowt-font1-TimesNewRoman">dalam</span><span id="E369" class="qowt-font1-TimesNewRoman"> </span><span id="E371" class="qowt-font1-TimesNewRoman">memotivasi</span><span id="E373" class="qowt-font1-TimesNewRoman"> </span><span id="E375" class="qowt-font1-TimesNewRoman">belajar</span><span id="E377" class="qowt-font1-TimesNewRoman"> </span><span id="E379" class="qowt-font1-TimesNewRoman">anak</span><span id="E381" class="qowt-font1-TimesNewRoman">? </span><span id="E383" class="qowt-font1-TimesNewRoman">Ketiga</span><span id="E385" class="qowt-font1-TimesNewRoman">. </span><span id="E387" class="qowt-font1-TimesNewRoman">Bagaimana</span><span id="E389" class="qowt-font1-TimesNewRoman"> </span><span id="E391" class="qowt-font1-TimesNewRoman">solusi</span><span id="E393" class="qowt-font1-TimesNewRoman"> </span><span id="E395" class="qowt-font1-TimesNewRoman">mengatasi</span><span id="E397" class="qowt-font1-TimesNewRoman"> </span><span id="E399" class="qowt-font1-TimesNewRoman">hambatan</span><span id="E401" class="qowt-font1-TimesNewRoman"> pola </span><span id="E403" class="qowt-font1-TimesNewRoman">komunikasi</span><span id="E405" class="qowt-font1-TimesNewRoman"> interpersonal </span><span id="E407" class="qowt-font1-TimesNewRoman">orang</span><span id="E409" class="qowt-font1-TimesNewRoman"> </span><span id="E411" class="qowt-font1-TimesNewRoman">tua</span><span id="E413" class="qowt-font1-TimesNewRoman"> </span><span id="E415" class="qowt-font1-TimesNewRoman">dalam</span><span id="E417" class="qowt-font1-TimesNewRoman"> </span><span id="E419" class="qowt-font1-TimesNewRoman">memotivasi</span><span id="E421" class="qowt-font1-TimesNewRoman"> </span><span id="E423" class="qowt-font1-TimesNewRoman">belajar</span><span id="E425" class="qowt-font1-TimesNewRoman"> </span><span id="E427" class="qowt-font1-TimesNewRoman">anak</span><span id="E429" class="qowt-font1-TimesNewRoman">? </span><span id="E431" class="qowt-font1-TimesNewRoman">Kemudian</span><span id="E433" class="qowt-font1-TimesNewRoman"> </span><span id="E435" class="qowt-font1-TimesNewRoman">tujuan</span><span id="E437" class="qowt-font1-TimesNewRoman"> </span><span id="E439" class="qowt-font1-TimesNewRoman">penelitian</span><span id="E441" class="qowt-font1-TimesNewRoman"> </span><span id="E443" class="qowt-font1-TimesNewRoman">ini</span><span id="E445" class="qowt-font1-TimesNewRoman"> </span><span id="E447" class="qowt-font1-TimesNewRoman">adalah</span><span id="E449" class="qowt-font1-TimesNewRoman"> </span><span id="E451" class="qowt-font1-TimesNewRoman">untuk</span><span id="E453" class="qowt-font1-TimesNewRoman"> </span><span id="E455" class="qowt-font1-TimesNewRoman">mengetahui</span><span id="E457" class="qowt-font1-TimesNewRoman"> pola </span><span id="E459" class="qowt-font1-TimesNewRoman">komunikasi</span><span id="E461" class="qowt-font1-TimesNewRoman"> interpersonal </span><span id="E463" class="qowt-font1-TimesNewRoman">orang</span><span id="E465" class="qowt-font1-TimesNewRoman"> </span><span id="E467" class="qowt-font1-TimesNewRoman">tua</span><span id="E469" class="qowt-font1-TimesNewRoman"> </span><span id="E471" class="qowt-font1-TimesNewRoman">dalam</span><span id="E473" class="qowt-font1-TimesNewRoman"> </span><span id="E475" class="qowt-font1-TimesNewRoman">memotivasi</span><span id="E477" class="qowt-font1-TimesNewRoman"> </span><span id="E479" class="qowt-font1-TimesNewRoman">belajar</span><span id="E481" class="qowt-font1-TimesNewRoman"> </span><span id="E483" class="qowt-font1-TimesNewRoman">anak</span><span id="E485" class="qowt-font1-TimesNewRoman">, </span><span id="E487" class="qowt-font1-TimesNewRoman">untuk</span><span id="E489" class="qowt-font1-TimesNewRoman"> </span><span id="E491" class="qowt-font1-TimesNewRoman">mengetahui</span><span id="E493" class="qowt-font1-TimesNewRoman"> factor-</span><span id="E495" class="qowt-font1-TimesNewRoman">faktor</span><span id="E497" class="qowt-font1-TimesNewRoman"> yang </span><span id="E499" class="qowt-font1-TimesNewRoman">menghambat</span><span id="E501" class="qowt-font1-TimesNewRoman"> pola </span><span id="E503" class="qowt-font1-TimesNewRoman">komunikasi</span><span id="E505" class="qowt-font1-TimesNewRoman"> interpersonal </span><span id="E507" class="qowt-font1-TimesNewRoman">orang</span><span id="E509" class="qowt-font1-TimesNewRoman"> </span><span id="E511" class="qowt-font1-TimesNewRoman">tua</span><span id="E513" class="qowt-font1-TimesNewRoman"> </span><span id="E515" class="qowt-font1-TimesNewRoman">dalam</span><span id="E517" class="qowt-font1-TimesNewRoman"> </span><span id="E519" class="qowt-font1-TimesNewRoman">memotivasi</span><span id="E521" class="qowt-font1-TimesNewRoman"> </span><span id="E523" class="qowt-font1-TimesNewRoman">belajar</span><span id="E525" class="qowt-font1-TimesNewRoman"> </span><span id="E527" class="qowt-font1-TimesNewRoman">anak</span><span id="E529" class="qowt-font1-TimesNewRoman">, </span><span id="E531" class="qowt-font1-TimesNewRoman">untuk</span><span id="E533" class="qowt-font1-TimesNewRoman"> </span><span id="E535" class="qowt-font1-TimesNewRoman">mengetahui</span><span id="E537" class="qowt-font1-TimesNewRoman"> </span><span id="E539" class="qowt-font1-TimesNewRoman">hambatan</span><span id="E541" class="qowt-font1-TimesNewRoman"> pola </span><span id="E543" class="qowt-font1-TimesNewRoman">komunikasi</span><span id="E545" class="qowt-font1-TimesNewRoman"> interpersonal </span><span id="E547" class="qowt-font1-TimesNewRoman">orang</span><span id="E549" class="qowt-font1-TimesNewRoman"> </span><span id="E551" class="qowt-font1-TimesNewRoman">tua</span><span id="E553" class="qowt-font1-TimesNewRoman"> </span><span id="E555" class="qowt-font1-TimesNewRoman">dalam</span><span id="E557" class="qowt-font1-TimesNewRoman"> </span><span id="E559" class="qowt-font1-TimesNewRoman">memotivasi</span><span id="E561" class="qowt-font1-TimesNewRoman"> </span><span id="E563" class="qowt-font1-TimesNewRoman">belajar</span><span id="E565" class="qowt-font1-TimesNewRoman"> </span><span id="E567" class="qowt-font1-TimesNewRoman">anak</span><span id="E569" class="qowt-font1-TimesNewRoman">. </span></p> <p id="E570" class="x-scope qowt-word-para-3"><span id="E572" class="qowt-font1-TimesNewRoman">Hasil</span><span id="E574" class="qowt-font1-TimesNewRoman"> </span><span id="E576" class="qowt-font1-TimesNewRoman">penelitian</span><span id="E578" class="qowt-font1-TimesNewRoman"> </span><span id="E580" class="qowt-font1-TimesNewRoman">ini</span><span id="E582" class="qowt-font1-TimesNewRoman"> </span><span id="E584" class="qowt-font1-TimesNewRoman">menunjukkan</span><span id="E586" class="qowt-font1-TimesNewRoman"> </span><span id="E588" class="qowt-font1-TimesNewRoman">bahwa</span><span id="E590" class="qowt-font1-TimesNewRoman">, </span><span id="E592" class="qowt-font1-TimesNewRoman">orang</span><span id="E594" class="qowt-font1-TimesNewRoman"> </span><span id="E596" class="qowt-font1-TimesNewRoman">tua</span><span id="E598" class="qowt-font1-TimesNewRoman"> </span><span id="E600" class="qowt-font1-TimesNewRoman">mempunyai</span><span id="E602" class="qowt-font1-TimesNewRoman"> cara-cara </span><span id="E604" class="qowt-font1-TimesNewRoman">untuk</span><span id="E606" class="qowt-font1-TimesNewRoman"> </span><span id="E608" class="qowt-font1-TimesNewRoman">membangun</span><span id="E610" class="qowt-font1-TimesNewRoman"> pola </span><span id="E612" class="qowt-font1-TimesNewRoman">komunikasi</span><span id="E614" class="qowt-font1-TimesNewRoman"> interpersonal </span><span id="E616" class="qowt-font1-TimesNewRoman">orang</span><span id="E618" class="qowt-font1-TimesNewRoman"> </span><span id="E620" class="qowt-font1-TimesNewRoman">tua</span><span id="E622" class="qowt-font1-TimesNewRoman"> </span><span id="E624" class="qowt-font1-TimesNewRoman">dalam</span><span id="E626" class="qowt-font1-TimesNewRoman"> </span><span id="E628" class="qowt-font1-TimesNewRoman">memotivasi</span><span id="E630" class="qowt-font1-TimesNewRoman"> </span><span id="E632" class="qowt-font1-TimesNewRoman">belajar</span><span id="E634" class="qowt-font1-TimesNewRoman"> </span><span id="E636" class="qowt-font1-TimesNewRoman">anak</span><span id="E638" class="qowt-font1-TimesNewRoman">. </span></p> </div> </div> <div id="pageBorders" class="style-scope qowt-page" contenteditable="false">&nbsp;</div> <div id="contentsContainer" class="style-scope qowt-page"> <div id="contents" class="style-scope qowt-page"> <p class="x-scope qowt-word-para-3 x-scope qowt-word-para-3"><span id="E640" class="qowt-font1-TimesNewRoman">Orang</span><span id="E642" class="qowt-font1-TimesNewRoman"> </span><span id="E644" class="qowt-font1-TimesNewRoman">tua</span><span id="E646" class="qowt-font1-TimesNewRoman"> </span><span id="E648" class="qowt-font1-TimesNewRoman">harus</span><span id="E650" class="qowt-font1-TimesNewRoman"> </span><span id="E652" class="qowt-font1-TimesNewRoman">menciptakan</span><span id="E654" class="qowt-font1-TimesNewRoman"> </span><span id="E656" class="qowt-font1-TimesNewRoman">nuansa</span><span id="E658" class="qowt-font1-TimesNewRoman"> yang </span><span id="E660" class="qowt-font1-TimesNewRoman">bagus</span><span id="E662" class="qowt-font1-TimesNewRoman"> </span><span id="E664" class="qowt-font1-TimesNewRoman">dirumah</span><span id="E666" class="qowt-font1-TimesNewRoman"> agar </span><span id="E668" class="qowt-font1-TimesNewRoman">nantinya</span><span id="E670" class="qowt-font1-TimesNewRoman"> </span><span id="E672" class="qowt-font1-TimesNewRoman">anak</span><span id="E674" class="qowt-font1-TimesNewRoman"> </span><span id="E676" class="qowt-font1-TimesNewRoman">betah</span><span id="E678" class="qowt-font1-TimesNewRoman"> </span><span id="E680" class="qowt-font1-TimesNewRoman">belajar</span><span id="E682" class="qowt-font1-TimesNewRoman"> </span><span id="E684" class="qowt-font1-TimesNewRoman">dirumah</span><span id="E686" class="qowt-font1-TimesNewRoman">, </span><span id="E688" class="qowt-font1-TimesNewRoman">karena</span><span id="E690" class="qowt-font1-TimesNewRoman"> </span><span id="E692" class="qowt-font1-TimesNewRoman">rumah</span><span id="E694" class="qowt-font1-TimesNewRoman"> </span><span id="E696" class="qowt-font1-TimesNewRoman">adalah</span><span id="E698" class="qowt-font1-TimesNewRoman"> </span><span id="E700" class="qowt-font1-TimesNewRoman">tempat</span><span id="E702" class="qowt-font1-TimesNewRoman"> </span><span id="E704" class="qowt-font1-TimesNewRoman">terbaik</span><span id="E706" class="qowt-font1-TimesNewRoman"> </span><span id="E708" class="qowt-font1-TimesNewRoman">untuk</span><span id="E710" class="qowt-font1-TimesNewRoman"> </span><span id="E712" class="qowt-font1-TimesNewRoman">belajar</span><span id="E714" class="qowt-font1-TimesNewRoman">. </span><span id="E716" class="qowt-font1-TimesNewRoman">Misalnya</span><span id="E718" class="qowt-font1-TimesNewRoman"> </span><span id="E720" class="qowt-font1-TimesNewRoman">mengajaknya</span><span id="E722" class="qowt-font1-TimesNewRoman"> </span><span id="E724" class="qowt-font1-TimesNewRoman">untuk</span><span id="E726" class="qowt-font1-TimesNewRoman"> </span><span id="E728" class="qowt-font1-TimesNewRoman">berbicara</span><span id="E730" class="qowt-font1-TimesNewRoman"> </span><span id="E732" class="qowt-font1-TimesNewRoman">tentang</span><span id="E734" class="qowt-font1-TimesNewRoman"> </span><span id="E736" class="qowt-font1-TimesNewRoman">komunikasi</span><span id="E738" class="qowt-font1-TimesNewRoman"> interpersonal, </span><span id="E740" class="qowt-font1-TimesNewRoman">yng</span><span id="E742" class="qowt-font1-TimesNewRoman"> </span><span id="E744" class="qowt-font1-TimesNewRoman">dimaksud</span><span id="E746" class="qowt-font1-TimesNewRoman"> </span><span id="E748" class="qowt-font1-TimesNewRoman">dengan</span><span id="E751" class="qowt-font1-TimesNewRoman"> </span><span id="E753" class="qowt-font1-TimesNewRoman">berbicara</span><span id="E755" class="qowt-font1-TimesNewRoman"> </span><span id="E757" class="qowt-font1-TimesNewRoman">komunikasi</span><span id="E759" class="qowt-font1-TimesNewRoman"> </span><span id="E760" class="qowt-font1-TimesNewRoman">interpersonal </span><span id="E762" class="qowt-font1-TimesNewRoman">disini</span><span id="E764" class="qowt-font1-TimesNewRoman"> </span><span id="E766" class="qowt-font1-TimesNewRoman">adalah</span><span id="E768" class="qowt-font1-TimesNewRoman"> </span><span id="E770" class="qowt-font1-TimesNewRoman">orang</span><span id="E772" class="qowt-font1-TimesNewRoman"> </span><span id="E774" class="qowt-font1-TimesNewRoman">tua</span><span id="E776" class="qowt-font1-TimesNewRoman"> </span><span id="E778" class="qowt-font1-TimesNewRoman">menyampaikan</span><span id="E780" class="qowt-font1-TimesNewRoman"> </span><span id="E782" class="qowt-font1-TimesNewRoman">sesuatu</span><span id="E784" class="qowt-font1-TimesNewRoman"> </span><span id="E786" class="qowt-font1-TimesNewRoman">kepada</span><span id="E788" class="qowt-font1-TimesNewRoman"> </span><span id="E790" class="qowt-font1-TimesNewRoman">anak</span><span id="E792" class="qowt-font1-TimesNewRoman"> </span><span id="E794" class="qowt-font1-TimesNewRoman">langsung</span><span id="E796" class="qowt-font1-TimesNewRoman"> </span><span id="E798" class="qowt-font1-TimesNewRoman">kepada</span><span id="E800" class="qowt-font1-TimesNewRoman"> </span><span id="E802" class="qowt-font1-TimesNewRoman">intiny</span><span id="E804" class="qowt-font1-TimesNewRoman">. </span><span id="E806" class="qowt-font1-TimesNewRoman">Sehingga</span><span id="E808" class="qowt-font1-TimesNewRoman"> </span><span id="E810" class="qowt-font1-TimesNewRoman">anak</span><span id="E812" class="qowt-font1-TimesNewRoman"> juga </span><span id="E814" class="qowt-font1-TimesNewRoman">cepat</span><span id="E816" class="qowt-font1-TimesNewRoman"> </span><span id="E818" class="qowt-font1-TimesNewRoman">menanggapi</span><span id="E820" class="qowt-font1-TimesNewRoman">. </span><span id="E822" class="qowt-font1-TimesNewRoman">Kemudian</span><span id="E824" class="qowt-font1-TimesNewRoman"> </span><span id="E826" class="qowt-font1-TimesNewRoman">kedua</span><span id="E828" class="qowt-font1-TimesNewRoman"> </span><span id="E830" class="qowt-font1-TimesNewRoman">orang</span><span id="E832" class="qowt-font1-TimesNewRoman"> </span><span id="E834" class="qowt-font1-TimesNewRoman">tua</span><span id="E836" class="qowt-font1-TimesNewRoman"> </span><span id="E838" class="qowt-font1-TimesNewRoman">berbicara</span><span id="E840" class="qowt-font1-TimesNewRoman"> </span><span id="E842" class="qowt-font1-TimesNewRoman">kepada</span><span id="E844" class="qowt-font1-TimesNewRoman"> </span><span id="E846" class="qowt-font1-TimesNewRoman">anak</span><span id="E848" class="qowt-font1-TimesNewRoman"> </span><span id="E850" class="qowt-font1-TimesNewRoman">penuh</span><span id="E852" class="qowt-font1-TimesNewRoman"> </span><span id="E854" class="qowt-font1-TimesNewRoman">dengan</span><span id="E856" class="qowt-font1-TimesNewRoman"> </span><span id="E858" class="qowt-font1-TimesNewRoman">kalimat-kalimat</span><span id="E860" class="qowt-font1-TimesNewRoman"> </span><span id="E862" class="qowt-font1-TimesNewRoman">dorongan</span><span id="E864" class="qowt-font1-TimesNewRoman"> yang </span><span id="E866" class="qowt-font1-TimesNewRoman">dapat</span><span id="E868" class="qowt-font1-TimesNewRoman"> </span><span id="E870" class="qowt-font1-TimesNewRoman">menambah</span><span id="E872" class="qowt-font1-TimesNewRoman"> </span><span id="E874" class="qowt-font1-TimesNewRoman">motivasi</span><span id="E876" class="qowt-font1-TimesNewRoman"> </span><span id="E878" class="qowt-font1-TimesNewRoman">anak</span><span id="E880" class="qowt-font1-TimesNewRoman">. </span></p> <p id="E881" class="x-scope qowt-word-para-3"><span id="E883" class="qowt-font1-TimesNewRoman">Teori</span><span id="E885" class="qowt-font1-TimesNewRoman"> yang </span><span id="E887" class="qowt-font1-TimesNewRoman">digunakan</span><span id="E889" class="qowt-font1-TimesNewRoman"> </span><span id="E891" class="qowt-font1-TimesNewRoman">dalam</span><span id="E893" class="qowt-font1-TimesNewRoman"> </span><span id="E895" class="qowt-font1-TimesNewRoman">penelitian</span><span id="E897" class="qowt-font1-TimesNewRoman"> </span><span id="E899" class="qowt-font1-TimesNewRoman">ini</span><span id="E901" class="qowt-font1-TimesNewRoman"> </span><span id="E903" class="qowt-font1-TimesNewRoman">adalah</span><span id="E905" class="qowt-font1-TimesNewRoman"> </span><span id="E907" class="qowt-font1-TimesNewRoman">teori</span><span id="E909" class="qowt-font1-TimesNewRoman"> </span><span id="E911" class="qowt-font1-TimesNewRoman">komunikasi</span><span id="E913" class="qowt-font1-TimesNewRoman"> interpersonal. Sementara </span><span id="E915" class="qowt-font1-TimesNewRoman">metode</span><span id="E917" class="qowt-font1-TimesNewRoman"> yang </span><span id="E919" class="qowt-font1-TimesNewRoman">digunakan</span><span id="E921" class="qowt-font1-TimesNewRoman"> </span><span id="E923" class="qowt-font1-TimesNewRoman">adalah</span><span id="E925" class="qowt-font1-TimesNewRoman"> </span><span id="E927" class="qowt-font1-TimesNewRoman">metode</span><span id="E929" class="qowt-font1-TimesNewRoman"> </span><span id="E931" class="qowt-font1-TimesNewRoman">deskriptif</span><span id="E933" class="qowt-font1-TimesNewRoman"> </span><span id="E935" class="qowt-font1-TimesNewRoman">kualitatif</span><span id="E937" class="qowt-font1-TimesNewRoman"> </span><span id="E939" class="qowt-font1-TimesNewRoman">dengan</span><span id="E941" class="qowt-font1-TimesNewRoman"> </span><span id="E943" class="qowt-font1-TimesNewRoman">menggunakan</span><span id="E945" class="qowt-font1-TimesNewRoman"> </span><span id="E947" class="qowt-font1-TimesNewRoman">metode</span><span id="E949" class="qowt-font1-TimesNewRoman"> </span><span id="E951" class="qowt-font1-TimesNewRoman">wawancara</span><span id="E953" class="qowt-font1-TimesNewRoman">, </span><span id="E955" class="qowt-font1-TimesNewRoman">observasi</span><span id="E957" class="qowt-font1-TimesNewRoman"> dan </span><span id="E959" class="qowt-font1-TimesNewRoman">dokumentasi</span><span id="E961" class="qowt-font1-TimesNewRoman"> </span><span id="E963" class="qowt-font1-TimesNewRoman">mendalam</span><span id="E965" class="qowt-font1-TimesNewRoman">. </span></p> <p id="E966" class="x-scope qowt-word-para-3"><span id="E967" class="qowt-font1-TimesNewRoman">Kata </span><span id="E969" class="qowt-font1-TimesNewRoman">Kunci</span><span id="E971" class="qowt-font1-TimesNewRoman"> : </span><span id="E973" class="qowt-font1-TimesNewRoman">Komunikasi</span><span id="E975" class="qowt-font1-TimesNewRoman"> Interpersonal, </span><span id="E977" class="qowt-font1-TimesNewRoman">Motivasi</span><span id="E979" class="qowt-font1-TimesNewRoman">, </span><span id="E981" class="qowt-font1-TimesNewRoman">Belajar</span><span id="E983" class="qowt-font1-TimesNewRoman"> </span></p> </div> </div> 2022-11-21T00:00:00+07:00 Copyright (c) 2022 JURNAL PARADIGMA MADANI https://ejurnal.uij.ac.id/index.php/PAR/article/view/1788 Instagram Sebagai Media Promosi Produk MS GLOW 2022-11-23T16:02:07+07:00 Panji Febrino panjifebrino@gmail.com Djoko Supriatno djoko_supriatno71@gmail.com <p>ABSTRAK</p> <p>Pemanfaatan media sosial Instagram sebagai media promosi produk skincare MS Glow. Semakin pesatnya penggunaan media sosial di masyarakat, membuat informasi semakin cepat dan mudah tersebar di kalangan masyarakat, membuat masyarakat cenderung berkomunikasi menggunakan media sosial. salah satunya media sosial instagram, instagram memiliki banyak fitur yang berguna untuk promosi pemasaran, memiliki akun bisnis, mudah dikelola. Penelitian ini bertujuan untuk menggunakan media sosial instagram sebagai media promosi produk kecantikan ms glow pada akun instagram @msglowbanyuwangi.id dan pengaruh penggunaan media sosial instagram terhadap keputusan membeli produk ms glow, kendala apa saja yang ada dalam penggunaan Instagram sebagai media promosi pemasaran, dan solusi apa yang dapat dilakukan dalam menggunakan Instagram sebagai media promosi pemasaran. Metode penelitian menggunakan pendekatan deskriptif dengan penelitian kualitatif. Pengumpulan data dilakukan dengan observasi, wawancara, dokumentasi dan studi pustaka. Hasil dari penelitian ini adalah Instagram dapat digunakan sebagai media promosi produk MS Glow di Instagram @Msglowbanyuwangi.id untuk menarik pelanggan.</p> <p>&nbsp;</p> <p>Kata kunci: komunikasi massa, media baru, media sosial instagram</p> <p><strong><em>&nbsp;</em></strong></p> 2022-11-21T00:00:00+07:00 Copyright (c) 2022 JURNAL PARADIGMA MADANI