Kubis https://ejurnal.uij.ac.id/index.php/kub <p><strong>Kubis</strong> is journal a scientific media which is managed by Agribuisness Department of Agriculture Faculty of Islamic University of Jember (UIJ), which is lifted from research result and critical study.</p> <p><strong>Kubis</strong> is focused on Study Articles of Agricultural Socio-Economic Research Results and Review Articles in the Field of Social Sciences, Economics and Policy in Agriculture with various developments in general from upstream to downstream in agriculture.</p> <p><strong>Kubis</strong> is published two times a year, in May and November. Please submit your manuscript. Before submitting, please read the author guidelines.</p> <p><strong>Kubis</strong> is a media for disseminating information on the results of research and thought by lecturers, researchers, and practitioners interested in agricultural agribusiness and socio-economic progress.</p> <p><strong>Kubis</strong> with registration number p-issn : <a href="https://issn.lipi.go.id/terbit/detail/20211019041275247">2808-5434 </a>e-issn : <a href="https://issn.lipi.go.id/terbit/detail/20211019091295450" target="_blank" rel="noopener">2808-4799</a></p> Program Studi Agribisnis en-US Kubis 2808-5434 Kelayakan Finansial Usaha Tani Jamur Merang di Desa Panti Kecamatan Panti Kabupaten Jember https://ejurnal.uij.ac.id/index.php/kub/article/view/2330 <div><em><span lang="EN-US">Indonesia has abundant hydrographic potential and deposits of natural resources, namely in terms of agriculture, forestry, maritime affairs and fisheries, animal husbandry, plantations and mining, among Indonesia's riches which are currently well known by the Indonesian people are the Merang Mushroom which has scientific name Volvariella volvacea. Which is widely cultivated in several regions of Asia, including Indonesia. Based on the results of the financial feasibility analysis and marketing strategy, it can be seen that the average total cost is IDR 4,848,657, while the average revenue is IDR 5,026,000 so the average income is IDR 4,261,243. SWOT, IFE and EFE analysis consists of internal and external factors that can be seen from the straw mushroom farming business in Panti Village, Panti District, Jember Regency, then the internal and external factors obtained are used as a basis for finding out the right business strategy using grand strategy analysis. There are 2 marketing channels used in the straw mushroom business, namely: 1. Producers, collectors, traditional markets (traders), consumers. 2. Producers, collectors, final consumers.</span></em></div> Muhammad Amin Tidar Aden Hawa Copyright (c) 2024 Muhammad Amin https://creativecommons.org/licenses/by-sa/4.0 2024-05-27 2024-05-27 4 01 1 18 10.56013/kub.v4i01.2330 Pengaruh Digital Marketing dan Inovasi Produk terhadap Pendapatan Pedagang Cemilan Pasar Tradisional Desa Balung Kulon https://ejurnal.uij.ac.id/index.php/kub/article/view/2339 <p><em>Looking at the problems of traditional market traders caused by the development of digital marketing which has an impact on the economy which is not optimal for traditional market snack traders. The purpose of this study is to determine the effect of digital marketing on the income of snack traders and to determine the effect of product innovation on traditional market snack traders in Balung Kulon Village, Balung District, Jember Regency. This research methodusing quantitative descriptive analysis and purposive sampling method with a total sample of 30 respondents. Data analysis with interviews and questionnaires. The results showed that in digital marketing the results of the Multiple Linear Regression analysis obtained a value of -170,022.616, this can be seen from the multiple regression coefficient value, which means that every time there is an increase in the x1 variable by 1%, the income of traditional market snack traders will decrease by Rp. 170,022.616, while for product innovation the results of multiple linear analysis get a value of Rp. 556,952.874, this can be seen from the multiple regression coefficient which means that every time there is an increase in variable X2 of 1 rupiah, the income of traditional market snack traders in Balungkulon Village will increase by Rp. 556,952,874. Based on research in the field, it was found that digital marketing efforts and product innovation carried out</em> <em>by snack traders in the Balungkulon Village traditional market can affect the income of snack traders.</em></p> Irma Ratnawati Mochammad Yasin Copyright (c) 2024 Irma ratnawati https://creativecommons.org/licenses/by-sa/4.0 2024-05-27 2024-05-27 4 01 19 28 10.56013/kub.v4i01.2339 Analisis Kelayakan Usaha Keripik Singkong di Desa Kemuning Lor Kecamatan Arjasa Kabupaten Jember https://ejurnal.uij.ac.id/index.php/kub/article/view/2516 <div><em><span lang="EN-US">Kemuning Lor Village, Arjasa District, Jember Regency has potential in Mr. Jumairi's cassava chips business, but there are still problems in his cassava chips business, namely that it is not well managed so farmers don't know how much income their business will earn or don't even know whether their business is making a profit or a loss. The cassava chips business in Kemuning Lor Village actually has potential because the opportunities are still wide open considering the high demand for cassava chips and relatively stable selling prices. Therefore, the researcher wants to know whether Mr. Jumairi's cassava chips business in Kemuning Lor Village, Arjasa District, Jember Regency is profitable and feasible for the sampling method using purposive sampling because he deliberately took Mr. Jumairi's cassava chips business for reasons that met the specified criteria. by researchers and this research was carried out from November 2022 to July 2023. Based on the results of the analysis carried out, it shows that Mr. Jumairi's cassava chips business in Kemuning Lor Village is worth pursuing and the results of the sensitivity analysis show that this cassava chips business is not sensitive to changes in interest rates of 10% to 15%</span></em></div> Ahmad Zaini Qory Zuniana Copyright (c) 2024 Ahmad Zaini https://creativecommons.org/licenses/by-sa/4.0 2024-05-27 2024-05-27 4 01 29 38 10.56013/kub.v4i01.2516 Penerapan dan Analisa Pengaruh Total Quality Manajement (TQM) terhadap Kepuasan Pelanggan pada “UD. Purnama Jati“ https://ejurnal.uij.ac.id/index.php/kub/article/view/2279 <div><span class="y2iqfc"><em><span lang="EN">The purpose of this study was to determine the application of Total Quality Management (TQM) indicators to customer satisfaction at UD Purnama Jati and the effect of TQM variable indicators on customer satisfaction at UD Purnama Jati. These indicators consist of focus on customers, obsession with quality, teamwork and long-term commitment. This research includes research using qualitative and quantitative descriptive approaches. The population in this study are customers at UD Purnama Jati. The sampling technique used accidental sampling with coincidence-based determination and sample determination using purposive sampling with the criteria of buyers over the age of 18 years, the respondents in this research were 45 people. Data collection techniques used observation, interviews, questionnaires or documentary questionnaires. Data analysis uses multiple linear regression tests that have been teste for validity, reliability, autocorrelat on, heteroscedasticity The results of the study show that focus on customers, obsession with quality, teamwork have a partial effect on customer satisfaction. Meanwhile, long-term commitment has no partial effect on customer satisfaction. </span></em></span></div> <div><span class="rynqvb"><em><span lang="EN">Meanwhile, long-term commitment has no partial effect on customer satisfaction.</span></em></span></div> <div><span class="rynqvb"><em><span lang="EN">Simultaneously focus on the customer.</span></em></span></div> <div><span class="rynqvb"><em><span lang="EN">Obsession with quality, teamwork, long-term commitment simultaneously influence customer satisfaction at UD Purnama Jati.</span></em></span></div> Klarisa Qutrun Nada Nurul Lailatul Vitriyah Copyright (c) 2024 Klarisa Qutrun Nada https://creativecommons.org/licenses/by-sa/4.0 2024-05-27 2024-05-27 4 01 39 51 10.56013/kub.v4i01.2279 Analisis Kelayakan Usaha Home Industri Tahu di Desa Glagahwero Kecamatan Panti Kabupaten Jember https://ejurnal.uij.ac.id/index.php/kub/article/view/2344 <p><em>Jember is one of them the largest soybean producing district in Java east so many home industries Soybean processing sprung wrong the other one is in Glagahwero Village, Panti District and also on the way Home Industry those in Panti District are no longer there operating due to the increase in soybean prices and other costs. So this research aims to determine the feasibility of Home The Tofu Industry in Glagahwero Village it really deserves to be in try. Sampling method using purposive sampling because deliberately took the Home Industry Know in Glagahwero Village with criteria that has been determined by the researcher, the method this study uses descriptive with using primary and secondary data Based on the results of the analysis done Home Industry is worth it for attempted and sensitivity analysis shows that the Home Industry is sensitive to changes in interest rates</em></p> Muhammad Luqman Hakim Endang Wahyu Pudjiastutik Copyright (c) 2024 muhammad luqman hakim https://creativecommons.org/licenses/by-sa/4.0 2024-05-27 2024-05-27 4 01 52 64 10.56013/kub.v4i01.2344 Analisis Kelayakan Usaha Ayam Broiler Andi Setiawan di Desa Curahkalong Kecamatan Bangsalsari https://ejurnal.uij.ac.id/index.php/kub/article/view/2316 <div><em><span lang="IN">Broiler farming is a business that has the potential to produce and increase protein consumption for the community. Jember is recorded as a district that produces 18,718 kg of broilers. One of them is in Curahkalong Village, Jember Regency. The objectives of this study are (1) To calculate the business income on the farm of Mr. Andi Setiawan. (2) To determine the feasibility of business on the farm of Mr. Andi Setiawan. The research method used is the case study method. The object of this research is broiler chicken farmers in Kalong bulk village. The scope of the research is only about analyzing the feasibility of broiler chicken business. The sampling method is done deliberately, where the researcher only examines one respondent. The results and discussion are (1) Broiler chicken income at the research location amounted to Rp. 582,000. obtained from the sale of meat and the amount of production costs. The data shows that the total revenue is greater than the total costs incurred, this means that revenue can cover all costs incurred in the business production process (2).The total revenue obtained is Rp.582,000,000 with total production costs (total cost) of broiler chickens amounting to Rp. 437,958,000. So that the obtained R / C Ratio index value of broiler livestock business is 1.32. The R / C Ratio index value of 1.32 is greater than 1 (R / C&gt; 1), meaning that Mr. Andi Setiawan's broiler livestock business is feasible to develop.</span></em></div> Ananda Fahrizal Deddy Kurniawan Copyright (c) 2024 ananda fahrizal https://creativecommons.org/licenses/by-sa/4.0 2024-05-27 2024-05-27 4 01 65 76 10.56013/kub.v4i01.2316 Analisis VECM Implementasi Zakat, Infaq dan Shodaqoh pada Hasil Pertanian Padi di Desa Tanggul Wetan https://ejurnal.uij.ac.id/index.php/kub/article/view/2396 <div><em><span lang="IN">Tanggul District is one of the Districts in Jember Regency, the majority of the people in this District work as rice farmers, but the low understanding of the farming community in Tanggul Wetan Village causes the payment of zakat to be adjusted to existing beliefs regardless of who is obliged to receive zakat. Besides that, ZIS payments are also determined by several factors. The purpose of this study was to find out The relationship between factors that influence farmers in carrying out ZIS obligations from rice agricultural products in Tanggul Wetan Village.The sampling method used in this research is purposive sampling method. The results of this study indicate that 1) The factors that can affect the implementation of ZIS in Tanggul Wetan Village, Tanggul District from the results of the VECM test are as follows: a) Short term: the factor that can affect the implementation of ZIS is the Income factor (Y), because the value t statistic &gt; t critical, with the t statistic equation |-2.34404| &gt; t critical |2.0301|. b) Long term: a factor that can influence the implementation of ZIS is the Education factor (X2), because the t statistic &gt; t critical, with the equation t statistic |-11.5565| &gt; critical t value |2.0301|. c) The religiosity factor and farmer group activity factor are not significant in influencing the implementation of ZIS in Tanggul Wetan Village</span></em></div> Nur Faizah Maghfiro Hikmatul Lutfi’ah Copyright (c) 2024 Nur Faizah Maghfiro https://creativecommons.org/licenses/by-sa/4.0 2024-05-27 2024-05-27 4 01 77 92 10.56013/kub.v4i01.2396 Faktor yang Mempengaruhi Perubahan Harga Telur di Pasar Tradisional Kabupaten Jember https://ejurnal.uij.ac.id/index.php/kub/article/view/2338 <p><em>Eggs have high nutritional value, so they are good for all levels of society, both children and the elderly. Apart from that, the price is quite affordable, which is one of the reasons why eggs are popular with people as a food source. The amount of egg consumption continues to increase. However, demand for eggs remains fluctuating, this is due to several conditions where demand for eggs experiences a decrease or increase. This causes egg prices to fluctuate. So this makes egg farmers anxious because of the uncertainty in egg prices. The aim of the research is to determine the factors that influence the price of eggs in the traditional markets of Jember Regency. The research method uses quantitative descriptive methods and data analysis obtained from BPS and Siskaperbapo. The research results show that (1) Production variables (X1) and demand (X2) both have a significant effect on the price of rice in the traditional market of Jember district. Where the production variables (X1) and demand (X2) both have a significant effect on egg prices. Where Production (X1) has a tcount of -5,810, this value is greater than ttable which is 2,036. For the demand variable (X2) it has a tcount of 5,997, this value is greater than ttable which is 2,036.</em></p> Atik Qotus Shodiqoh Ari Septianingtyas Purwandhini Copyright (c) 2024 Atik Qotus Shodiqoh https://creativecommons.org/licenses/by-sa/4.0 2024-05-27 2024-05-27 4 01 94 105 10.56013/kub.v4i01.2338