Medio Jurnal Ilmu Komunikasi

Efektifitas TikTok sebagai Media Literasi Digital untuk Meningkatkan Pengetahuan Program Penjaminan Simpanan bagi Generasi Milenial

M. Al Qautsar Pratama — 2024-07-13

Lembaga Penjaminan Simpanan merupakan salah satu lembaga negara yang independen dan memiliki tanggung jawab langsung ke Presiden. Lembaga yang didirikan tahun 2004 ini diharapkan bisa membangun kembali kepercayaan masyarakat terhadap sektor perbankan akibat dampak dari krisis tahun 1998 sehingga posisi LPS sangat krusial dalam menjamin sektor perbankan tetap stabil dan sehat. Penelitian ini didasari atas kurangnya literasi masyarakat terhadap program-program LPS sehingga dibutuhkan media yang tepat guna dan bisa diakses oleh semua kalangan. Salah satu new media yang ditawarkan adalah TikTok, sebagai media yang berkembang pesat akhir-akhir ini. Penelitian ini adalah jenis penelitian kuantitatif dengan quasi eksperimental design. Rancangan penelitiannya menggunakan one.group.pretest-posttest with control group. Populasi dan sampel dalam penelitian ini adalah generasi milenial dengan rentang tahun kelahiran antara 1980 -1995 di lingkungan UIN Kiai Haji Achmad Siddiq Jember. Pembahasan penelitian ini akan mengupas sejauh mana persentase efektifitas TikTok sebagai media literasi dalam mengenalkan program-program LPS.

Pengaruh Iklan Shopee di YouTube terhadap Minat Beli

Alda Febriana — 2024-07-13

Indonesians shopping habits change over time. Indonesian shopping has many trends, from late-night shopping to online shopping which is currently on the rise. The shift to online shopping facilitated by various online platforms has fueled competition among these online stores. Shopee one of the online marketplaces, joined the market as a result of the e-commerce boom in Indonesia. Referring to the background previously described, the problem formulation is: How is the Effect of Shopee Ads on YouTube on Buying Interest? Advertising Exposure Theory by Aaker, Batra & Myers. This theory provides an explanation of what happens to customers after they are exposed to advertisements. This research uses a quantitative approach with the type of survey research. The population of this study were residents of Rt 003 / Rw 003 Sumber Jeruk Village, Kalisat District, Jember Regency. The sampling technique used purposive sampling with a total sample size of 54 respondents. The results of this study indicate that there is an effect of Shopee Ads on YouTube on Purchase Interest, as evidenced by the regression result of 0.397 with a t value of 5.037> t table 2.007 this value shows that H0 is rejected Ha is accepted, which means that there is an effect of Shopee Ads on YouTube on Purchase Interest.

Pesan Moral Dalam Film “KKN Di Desa Penari” (Analisis Semiotika Roland Barthes)

Nadya Dwi Safitri Sasa — 2024-07-13

Films can provide education or motivation from the messages in them. Even horror films must have messages that can be taken as motivation. One of them is KKN in the Dancer Village. This film tells about students at a university in East Java who are conducting Community Service Program (KKN) in a dancer village. They carry out KKN in a village that is located in the middle of a forest and is the only village where there will certainly be many mystical phenomena and traditional customs that are inversely proportional to the habits of the city's students. From the phenomenon of the film, the researcher examines more deeply the messages and meanings in the film with a study entitled "MORAL MESSAGE IN KKN FILM IN PENARI VILLAGE (ROLAND BARTHES SEMIOTICS ANALYSIS). The purpose of this study is to find out what the moral messages are in the film KKN DI PENARI VILLAGE. Using a qualitative descriptive approach, namely photographing the social situation that will be thoroughly examined. The technique used is semiotic analysis which analyzes visuals using denotative, connotative and mythical techniques. Then it produces several moral messages, namely maintaining modesty in dress when in a new environment, speaking kindly and politely, violating the rules that have been given and committing indecent acts in prohibited places. It can be interpreted that in a film there is always a sign that leads to a meaning or message contained therein.

Pengaruh Promosi Cashback Shopee Terhadap Perilaku Konsumtif

Siti Adyanur Kholishoh — 2024-07-13

One of the conveniences that we get in modern times is the ease in the process of selling and buying which is known as online shopping. Lately, in the online shopping process, there is a word that is popular with producers and consumers, namely cashback. Cashback is the prima donna in the world of online buying and selling, producers use this word to increase the number of sales and consumers use this word to get as much profit as possible. Consumptive behavior is consumption behavior that goes beyond the limit without being based on interests, by prioritizing ambition at all times. Referring to the background that has been explained earlier, the formulation of the problem is whether there is an influence of shopee cashback promotions on consumptive behavior?. This study aims to test the Effect of Shopee Cashback Promotion on consumptive behavior. In proving and analyzing the data, the Validity Test, Reliability, Classical Assumption Test, Simple Linear Regression Test and T Test were used. This data can be seen in the results of the hypothesis test which produced a calculated t value smaller than the t table -0.166 < 2,000 and a significant value was found to be 0.869 > 0.05, which means that ho is accepted and Ha is rejected.

Representasi Nasionalisme pada Logo IKN NUSANTARA (Analisis Semiotika Charles Sanders Peirce)

Dicky Bagus Syahrudin — 2024-07-13

The Tree of Life logo, which is considered the origin of life, has three main components: roots, stems and flowers. The five roots at the bottom reflect the five principles of Pancasila. The seven sticks symbolize the large island chain in Indonesia. At its peak, there is a circle filled with 17 blooming flowers, symbolizing eternal freedom. The Tree of Life, apart from being a symbol of the source of life, also represents the abundant biological wealth in Indonesia. Seven stems growing from the roots, like flowing water, indicate that Indonesia is a maritime country, with seas and rivers as communication routes. All these elements are connected in
a complete circle, where 17 blooming flowers develop which are an eternal symbol of freedom..This research focuses primarily on efforts to explore and gain a deeper understanding of how nationalism is represented in the Nusantara Capital City (IKN) logo. This research aims to identify and analyze the representation of nationalism contained in the IKN Nusantara logo. The research method used is qualitative with a descriptive approach. Data will be obtained through observation and document research. The collected data will be analyzed using various data analysis techniques, such as data reduction, data presentation, and data verification. This research will also use Charles Sanders Peirce's semiotic theory to analyze how nationalism is represented in the Nusantara Capital City (IKN) logo.