https://ejurnal.uij.ac.id/index.php/mji <p><strong>Medio Jurnal Ilmu Komunikasi</strong> is a bi-annual journal issued on June and December. It consists of research-based articles and /or conceptual articles in communications<strong>. Medio Jurnal Ilmu Komunikasi</strong> has been published since 2023 by Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Islam Jember. The publisher only accepts an original work, which has not been published elsewhere. The article should be submitted through this site in accordance with our format (see Author Guidelines). Submitted article will be reviewed and edited for format uniformity, term, and other procedures.</p> en-US jurnalmedio@gmail.com (Medio Jurnal Ilmu Komunikasi) ahmadfauzi.12081989@gmail.com (Ahmad Fauzi) Tue, 11 Jun 2024 09:24:13 +0700 OJS 3.2.1.1 http://blogs.law.harvard.edu/tech/rss 60 https://ejurnal.uij.ac.id/index.php/mji/article/view/2653 <p><em>Lembaga Penjaminan Simpanan merupakan salah satu lembaga negara yang independen dan memiliki tanggung jawab langsung ke Presiden. Lembaga yang didirikan tahun 2004 ini diharapkan bisa membangun kembali kepercayaan masyarakat terhadap sektor perbankan akibat dampak dari krisis tahun 1998 sehingga posisi LPS sangat krusial dalam menjamin sektor perbankan tetap stabil dan sehat. Penelitian ini didasari atas kurangnya literasi masyarakat terhadap program-program LPS sehingga dibutuhkan media yang tepat guna dan bisa diakses oleh semua kalangan. Salah satu new media yang ditawarkan adalah TikTok, sebagai media yang berkembang pesat akhir-akhir ini. Penelitian ini adalah jenis penelitian kuantitatif dengan quasi eksperimental design. Rancangan penelitiannya menggunakan one.group.pretest-posttest with control group. Populasi dan sampel dalam penelitian ini adalah generasi milenial dengan rentang tahun kelahiran antara 1980 -1995 di lingkungan UIN Kiai Haji Achmad Siddiq Jember. Pembahasan penelitian ini akan mengupas sejauh mana persentase efektifitas TikTok sebagai media literasi dalam mengenalkan program-program LPS. </em></p> M. Al Qautsar Pratama, Anggi Trivina Palupi Copyright (c) 2024 M. Al Qautsar Pratama, Anggi Trivina Palupi https://creativecommons.org/licenses/by-nc-sa/4.0 https://ejurnal.uij.ac.id/index.php/mji/article/view/2653 Tue, 11 Jun 2024 00:00:00 +0700 https://ejurnal.uij.ac.id/index.php/mji/article/view/2881 <p><em>Indonesians shopping habits change over time. Indonesian shopping has many trends, from late-night shopping to online shopping which is currently on the rise. The shift to online shopping facilitated by various online platforms has fueled competition among these online stores. Shopee one of the online marketplaces, joined the market as a result of the e-commerce boom in Indonesia. Referring to the background previously described, the problem formulation is: How is the Effect of Shopee Ads on YouTube on Buying Interest? Advertising Exposure Theory by Aaker, Batra &amp; Myers. This theory provides an explanation of what happens to customers after they are exposed to advertisements. This research uses a quantitative approach with the type of survey research. The population of this study were residents of Rt 003 / Rw 003 Sumber Jeruk Village, Kalisat District, Jember Regency. The sampling technique used purposive sampling with a total sample size of 54 respondents. The results of this study indicate that there is an effect of Shopee Ads on YouTube on Purchase Interest, as evidenced by the regression result of 0.397 with a t value of 5.037&gt; t table 2.007 this value shows that H0 is rejected Ha is accepted, which means that there is an effect of Shopee Ads on YouTube on Purchase Interest.</em></p> Alda Febriana, Abdul Latif Najmuddin, Djoko Supriatno Copyright (c) 2024 Alda Febriana, Abdul Latif Najmuddin, Djoko Supriatno https://creativecommons.org/licenses/by-nc-sa/4.0 https://ejurnal.uij.ac.id/index.php/mji/article/view/2881 Tue, 11 Jun 2024 00:00:00 +0700