Peningkatan Literasi Emas, Kesehatan, dan UMKM melalui Program Gold Market Pegadaian
DOI:
https://doi.org/10.56013/jak.v5i2.4220Keywords:
Community service; gold literacy; health promotion; MSMEs; Gold MarketAbstract
The Gold Market event organized by PT Pegadaian Regional Office XII Surabaya represents a strategic innovation in community empowerment through an integrative approach encompassing gold literacy education, health promotion, and support for local MSMEs. This community service program was conducted as a collaborative effort between financial institutions and local communities to enhance financial awareness and socio-economic well-being. The implementation method involved active participatory observation, MSME assistance, direct public education, free health services, and digital publication of the activities. The outcomes showed that the event effectively increased public understanding of gold investment as a secure and accessible financial instrument. The availability of free health screenings also raised awareness about early detection and healthy lifestyles. Moreover, participating MSMEs in the pop-up market benefited from increased product promotion and revenue. The active involvement of more than 1,000 visitors served as a strong indicator of the program’s success in engaging the public. Overall, this activity reflects a community-based service model that can be replicated in other regions to support sustainable social and economic development.
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