Peran Kinerja dan Motivasi Mahasiswa Magang dalam Meningkatkan Citra Perusahaan Trading melalui Sosial Media di PT. Agrodana Futures Surabaya

Abstract

The performance and motivation of internship students play a significant role in supporting the efforts of trading companies, particularly PT. Agrodana Futures Surabaya, in building a positive corporate image through social media, which is still negatively perceived by a portion of Indonesian society. As part of the millennial generation, students are increasingly regarded as potential young investors and hold a strategic position in educating the public about legal and responsible trading practices. Throughout the internship program, students engage in a series of structured activities, including morning briefings, training sessions, and market analysis, which equip them with relevant knowledge and skills. These competencies are utilized to disseminate educational information both directly and through social media platforms. The results of the program indicate that internship students are capable of making a substantial contribution to public education efforts aimed at improving the negative stigma associated with the company and the trading industry.