Strategi Pengembangan UMKM Melalui Geo-Biz Project dan Pembuatan Laporan Laba Rugi di Wilayah Kampung Bharu, Malaysia

Authors

  • Vanny Wulan Sari Universitas Djuanda Bogor, Indonesia
  • Dian Hermawan Universitas Djuanda Bogor, Indonesia
  • Rizky Titis Agustianto Universitas Djuanda Bogor, Indonesia
  • Endang Silaningsih Universitas Djuanda Bogor, Indonesia
  • Erni Yuningsih Universitas Djuanda Bogor, Indonesia
  • Sri Harini Universitas Djuanda Bogor, Indonesia
  • Tini Kartini Universitas Djuanda Bogor, Indonesia

DOI:

https://doi.org/10.56013/jak.v5i2.4705

Keywords:

MSMEs; Geo-Biz; Promotion; Financial Statements

Abstract

MSMEs are one of the drivers of a country’s economic engine. In this context, the empowerment of MSMEs is continuously pursued to optimize community production outcomes and improve community welfare. The purpose of this study is to empower MSMEs in managing their finances as well as to provide convenience in interacting with customers through digital media. The medium used is Geo-Biz. The method applied is community service conducted in Kampung Bharu, Malaysia. The results of the activity show that MSME development has become one of the government’s priorities, leading to two flagship programs: a promotion strategy using Geo-Biz and assistance in preparing income statements that the community can utilize to manage their businesses.

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Published

2025-09-06

How to Cite

Wulan Sari, V., Hermawan, D., Titis Agustianto, R., Silaningsih, E., Yuningsih, E., Harini, S., & Kartini, T. (2025). Strategi Pengembangan UMKM Melalui Geo-Biz Project dan Pembuatan Laporan Laba Rugi di Wilayah Kampung Bharu, Malaysia. Al-Khidmah Jurnal Pengabdian Masyarakat, 5(2), 623–630. https://doi.org/10.56013/jak.v5i2.4705

Issue

Vol. 5 No. 2 (2025): MEI-AGUSTUS

Section

Articles

License

Copyright (c) 2025 Dian Hermawan, Vanny Wulan Sari, Rizky Titis Agustianto, Endang Silaningsih, Erni Yuningsih, Sri Harini, Tini Kartini

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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