Digitalisasi Koperasi Merah Putih UMKM sebagai Strategi Penguatan Kewirausahaan Anggota Desa Kabasiran

Abstract

Digital transformation has become a key factor in enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) as the backbone of the national economy. Cooperatives, as community-based economic institutions, play a strategic role in strengthening members’ business capacities, particularly through the adoption of digital technologies. The Koperasi Merah Putih MSMEs in Kabasiran Village, Parung District, represents a local implementation of cooperative-based economic empowerment. However, the cooperative faces several challenges, including low digital literacy among members, conventional administrative systems, limited market access, and suboptimal utilization of digital platforms. This community service program aims to accelerate cooperative digitalization and enhance members’ entrepreneurial capacity. The study employs a participatory and collaborative approach through stages of needs assessment, training, mentoring, and evaluation. The implemented programs include digital literacy training, digital-based financial management, marketing through marketplaces and social media, and strengthening MSME product branding. The results indicate that all 33 MSME participants were able to utilize a website for sales activities and gained an understanding of digital product and transaction management. The program also contributed to expanding market reach, strengthening product competitiveness, and increasing business revenue. In the long term, cooperative digitalization is expected to act as a catalyst for building a sustainable entrepreneurial ecosystem at the village level.