Pemberdayaan Usaha Mikro Melalui Digitalisasi Sistem Pembayaran Berbasis Quick Response Code

Abstract

The penetration of digital technology in the rural micro-enterprise sector still faces various obstacles, particularly in terms of location searchability and the adoption of non-cash payment systems. This community service aims to accelerate the digitalization of micro-enterprises through digital location mapping and the implementation of the Quick Response Code Indonesian Standard (QRIS) payment system. The implementation method includes field surveys, structured interviews, interactive socialization on financial literacy, and direct participatory assistance in registering locations on digital map platforms and creating QRIS merchant accounts. The results of the activity showed a high level of enthusiasm from business actors, evidenced by the successful mapping of 16 new business locations on Google Maps and the issuance of QRIS facilities for target businesses. The application of this technology tangibly provides added value, with success indicators being the mapping of 16 new business locations on the Google Maps platform and the activation of QRIS merchant accounts by the target business actors, which leads to easy location tracking by consumers and financial transactions that are safer, practical, and transparent. In conclusion, this digitalization intervention has proven effective as a catalyst in increasing the competitiveness of micro-enterprises. Periodic assistance is recommended so that business actors can continue to independently optimize this digitalization potential in the future.