CULTURAL COMMUNICATION MODEL OF ISLAMIC AND HINDUS PEOPLE WITH OGOH-OGOH CUSTOMS IN A PLURAL SOCIETY

Abstract

This study aims to explore how the Muslim community and the ogoh-ogoh tradition in Sukoreno Village located in Sukowono District, Jember Regency, East Java, Indonesia interact socially. With a qualitative sociological approach, this study uses religious figures, ogoh-ogoh tradition figures, and village heads as key informants and primary data sources. Meanwhile, other elements in both communities are used as secondary data sources. The results of the study indicate that communication between the Muslim community and the ogoh-ogoh tradition involves both verbal and nonverbal means, with various network patterns such as primary, secondary, circular, and multidirectional. Social cohesion among the community occurs because of their ability to use adaptation or integration strategies. In addition, high intercultural communication competence allows the two communities to live harmoniously and support each other